Beats By Dre Branding Strategy & Business Analytics Externship

During this externship, I explored how Beats by Dre could better connect with Gen Z audiences. I analyzed consumer behavior, conducted surveys and interviews, and compared how Beats stacks up against its competitors in both branding and communication style.

My favorite part? Turning all that research into a presentation packed with creative strategies and real insights offering fresh ideas for how Beats can strengthen its brand presence and speak more directly to younger consumers. It was a crash course in market analysis, cultural relevance, and storytelling from a brand perspective and I loved every second of it.